AI gave you superpowers. Your marketing still needs a brain

When Maya joined Hi Auto, we had a serious product and almost no marketing to match it. She built the entire function and ran it end to end. She started with our positioning, the foundation everything else was built on: brand, website, the RevOps behind our ABM, PR, and every channel. Then she built our AI marketing context and content engine, a system that produces sharp, on-brand work at a pace a lean team could never match.

As a founder, I know our product inside out, and yet, translating it into a clear story is always a challenge. Maya walked us through a structured positioning and messaging process, created the website content, built our AI marketing infrastructure, and led the rebranding. Now every piece we put out tells the same story, and our target audience instantly understands why our product is exactly what they need.

Maya joined when we were shaping a new product and figuring out how to take it to market. She helped us define the story, understand our audience, and build the brand around that foundation. She took on everything from strategy to execution, including rebranding, messaging, and the website, and moved quickly while asking the right questions at every stage. She definitely knows how to get things done.

One of the first things Maya did was help us align as a leadership team. We worked through our goals, our positioning, and who exactly we were trying to reach. From there, she built the entire marketing function from the ground up: team, content, messaging, demand generation, the website, and all the processes to support them. She was hands-on, strategic, and brought a level of focus we hadn’t had before.

We were starting from zero on the marketing front, and Maya built everything from scratch: strategy, positioning, messaging, product marketing, website, and the product launch itself. She brought structure, energy, and clarity into every step of the process. Beyond the work, she’s just the kind of person you want around: smart, driven, and genuinely fun to work with.

Maya worked closely with our leadership team to define our positioning and then led the messaging and full rebrand. She gave our story real clarity and direction and supported the sales team with product marketing and ABM work that helped us approach the right customers with the right message. Her ability to turn strategy into action made a real difference across the board.

When Maya joined our team, we were still relying heavily on field marketing. After nailing the strategy, she built our entire digital presence from the ground up, so when COVID hit and events were suddenly off the table, we didn’t miss a beat. She also brought the sales, marketing, and CS teams together, helping us operate as one GTM unit. I loved working with her! She’s sharp, hands-on, and brings a level of professionalism that lifts the whole team.